You don't need technical knowledge to write a great website brief. You need to explain your business, your goals and what success looks like. The clearer the brief, the more accurate the quote — and the fewer surprises later.
1. About your business
A few sentences on what you do, who you serve and what makes you different. Include anything about your brand an agency should respect, such as logo, colours or tone of voice.
2. Goals for the website
What should the website achieve? Be specific:
- Generate enquiries or bookings
- Sell products online
- Build credibility with larger clients
- Reduce repetitive questions to your team
If you can, say how you'll measure success.
3. Your audience
Who are your ideal customers? What do they need to know before they contact you? Which devices and countries are they likely to visit from?
4. Pages and features
List the pages you expect and any functionality you need — booking systems, payments, multiple languages, a blog, integrations with tools you already use. Don't worry if you're unsure; a good agency will help refine this.
5. Examples
Share two or three websites you like and explain why — the layout, the feel, a particular feature. Websites you dislike are just as useful.
6. Content
Who will provide the text, photos and videos? If you need help with copywriting or imagery, say so early, because it affects timelines.
7. Budget and timeline
It can feel uncomfortable to share a budget, but it helps an agency suggest the best solution within it rather than guessing. Mention any fixed deadlines, such as a launch event.
8. Practical details
Domain and hosting access, who makes decisions on your side, and how you prefer to communicate.
Don't aim for perfect
A brief is a starting point for a conversation, not a contract. Even a one-page summary is far better than nothing. Send us yours — or we can walk through these questions together on a call.
- #Planning
- #Briefs
- #Getting Started